Happy Holidays?

At this time of year, it’s supposed to be all about the cheer. But for some of us, our goodwill disappears the second we start posting on social media.

As an organization dedicated to protecting emotional health, we at The Jed Foundation (JED) think it’s time for all of us to take a look at our own online communications and commit to being more positive.


The ETA Project


The fact is, not enough of us are stopping to think about what we say in the digital realm, and it isn’t just kids calling each other names—in a recent survey, nearly 75% of adults said that they had witnessed online bullying, also known as “trolling,” and 40% said they had been victims themselves.

To give you perspective on your own online demeanor and encourage the use of more positive messaging, we’ve created the Elf-Troll Analysis (ETA). With just a few clicks, you can scan your social media posts and get your “ETA.”

Are you keeping things positive and “elf‑y”? Or have you been more negative and “troll‑y” than you thought?

Either way, remember that a “troll‑y” ETA doesn’t mean you’re a bad person any more than an “elf‑y” ETA means you’re perfect. Our goal is to make people more thoughtful about our online behavior, and have some fun while doing it. Hopefully it will have a lasting effect, helping to make the world a little kinder this holiday season—and beyond. Learn more about IBM Watson Natural Language Understanding.



The Elf-Troll Analysis is intended as an entertaining way of raising awareness about users’ online behavior, rather than as a scientific or diagnostic tool. A high “troll” score does not mean to suggest you are engaging in bullying or other objectionable online behavior. This program is only meant to make you more aware of your online emotional tone.


About JED


JED is the leading national organization that exists to protect emotional health and prevent suicide for our nation’s teens and young adults.

JED equips teens and young adults with the skills and knowledge to help themselves and each other; partner with high schools and colleges to strengthen their mental health, substance abuse, and suicide prevention programs and systems; and encourage community awareness, understanding, and action for young adult mental health.

Want to connect with JED? Sign up to receive JED Updates.


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