Antisocial media?

The Internet has opened countless new avenues of expression and made it easier than ever before to communicate with each other. But increasingly, it seems like we’re having a hard time remembering that what we post from behind the privacy of our screens can have a very real effect on others.

As an organization dedicated to protecting emotional health, we at JED think it’s time to take a look at our own online behavior and commit to doing better.


The ETA Project


The fact is, not enough of us are stopping to think about what we say in the digital realm, and it isn’t just kids calling each other names—in a recent survey by the Pew Research Center, over 40% of adults said that they had been victims of online bullying, also known as “trolling.”

To give you perspective on your own online demeanor and encourage the use of more positive messaging, we’ve created the Elf-Troll Analysis (ETA). With just a few clicks, you can scan your social media posts and get your “ETA.”

Are you keeping things positive and “elf‑y”? Or have you been more negative and “troll‑y” than you thought?

Either way, remember that a “troll‑y” ETA doesn’t mean you’re a bad person any more than an “elf‑y” ETA means you’re perfect. Our goal is to make people more thoughtful about our online behavior, and have some fun while doing it. Hopefully, it will have a lasting effect, helping to make the world a little kinder both online and offline.

Learn more about IBM Watson Natural Language Understanding.



The Elf-Troll Analysis is intended as an entertaining way of raising awareness about users’ online behavior, rather than as a scientific or diagnostic tool. A high “troll” score does not mean to suggest you are engaging in bullying or other objectionable online behavior. This program is only meant to make you more aware of your online emotional tone.


About JED

JED is the leading national organization that exists to protect emotional health and prevent suicide for our nation’s teens and young adults.

JED equips teens and young adults with the skills and knowledge to help themselves and each other; partners with high schools and colleges to strengthen their mental health, substance abuse, and suicide prevention programs and systems; and encourages community awareness, understanding, and action for young adult mental health.

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